Teaching

Neural Network and Deep Learning (MDA 504)

This course will equip you with the fundamentals of Neural Networks and Deep Learning, the driving force behind cutting-edge AI applications like self-driving cars, medical diagnosis, and even creative writing.

What you'll learn:

  • The building blocks of Neural Networks: Understand the concept of artificial neurons, how they transmit information, and how they're organized into layers to form powerful learning machines.

  • Deep Learning architectures: Explore different types of Neural Networks, from simple Perceptrons to complex Convolutional Neural Networks (CNNs) and Recurrent Neural Networks (RNNs), each tailored for specific tasks like image recognition or language processing.

  • Training Neural Networks: Discover the magic of backpropagation, the algorithm that allows Neural Networks to learn from data and improve their predictions over time.

  • Putting it all together: Apply your newfound knowledge to real-world problems like image classification, speech recognition, and even generating creative text formats.

By the end of this course, you'll be able to:

  • Build and train your own Neural Networks from scratch.

  • Understand the strengths and weaknesses of different Deep Learning architectures.

  • Apply Deep Learning to solve real-world problems in various domains.

Marketing Analytics (MDA 569)

This course empowers you to transform customer insights into marketing magic through data mining and intelligent analysis. In today's data-rich landscape, understanding your customers is key to achieving marketing success.

What you’ll learn:

  • Data-driven Marketing Mix: Learn how to leverage mining techniques to optimize your product, price, place, and promotion strategies.

  • Customer Relationship Alchemy: Discover how to build thriving relationships with your customers by mining valuable insights from their behaviors.

  • Extracting Business Intelligence: Go beyond raw data with powerful tools like JMP and SAS Studio. Extract hidden patterns and understand your customers with advanced techniques like conjoint analysis, text analytics, and survival analysis.

  • Forecasting and Predicting: Make informed decisions by mining data to predict future trends and market potential for new products and services.

  • Advanced Analytics Arsenal: Master techniques like incremental response modeling, latent class analysis, and structural equation modeling to unlock deeper customer understanding and tailor your marketing strategies.

By the end of this course, you'll be able to:

  • Turn data into actionable insights that drive marketing decisions.

  • Optimize your marketing mix for maximum return on investment.

  • Develop and launch new products and services with confidence.

  • Forecast future trends and adapt your marketing strategies for success.

Seminar in Data Analytics (MDA 580)

This online Seminar in Data Analytics marks the pinnacle of your MS program journey, transforming your skills into in-demand credentials. It equips you to earn two SAS® certifications, opening doors to exciting career opportunities in the data science arena.

This Course is to:

  • Validate your expertise: Earn the globally recognized SAS® Certified Analytics Professional title, showcasing your mastery of big data manipulation, insight extraction, and complex machine learning modeling.

  • Sharpen your SAS® skills: Deepen your knowledge gained in MDA 501-504 by applying it to real-world scenarios using powerful SAS tools like Enterprise Miner and Viya.

  • Boost your resume: Conquer two sought-after exams:

    • SAS Certified Predictive Modeler Using SAS Enterprise Miner 14

    • SAS Certified Machine Learning Using SAS Viya 3.5

What You'll Master:

  • Advanced data manipulation techniques with SAS tools for efficient data wrangling and preparation.

  • Building and deploying predictive models using Enterprise Miner to uncover hidden patterns and insights in big data.

  • Extracting actionable recommendations from data to drive strategic decision-making.

This hands-on course is your launchpad to land your dream job: Impress recruiters with your in-demand SAS® skills and certifications, securing a competitive edge in the data science job market.